At game time, Dada was on the ground in China building a bank of visual assets for the AFL to retain for future use, while also creating assets to promote the excitement of the event across the League’s digital platforms.

Dada was also on board to capture the AFL Flying Boomerangs on a cultural exchange journey to China as part of its unique leadership program for Aboriginal and Torres Strait Islander males under 16 years of age. Dada’s video and photo production showcased this journey and helped to share the important leadership development outcomes of the Flying Boomerangs program to the wider Australian community.