Port Adelaide Football Club

Documentary | Feature Video | Corporate Video | LED | Social Video | TVC Production

Dada has delivered high quality video production, photography and LED animation service for PAFC since 2013, including production of its acclaimed documentary series Inside Port Adelaide in 2015 and 2016, as well as production of daily video content for its official website portadelaidefc.com.au and associated social media platforms.

In the hyper-competitive sports industry, providing a unique selling point to prospective commercial partners is essential.

Working with the Port Adelaide Football Club, Dada developed a corporate hype reel to showcase the PAFC and what makes it unique on the Australian sporting landscape to prospective and current partners – from its history playing in the SANFL to its place on the national stage playing at the world-famous Adelaide Oval and international games in Shanghai, China.

Storytelling is in Dada’s blood and this is perhaps most evident in the development of Port Adelaide’s behind-the-scenes documentaries billed ‘INSIDE: The Story of Port Adelaide’.

These products brought audiences behind closed doors during the 2015, 2016 and 2017 seasons of the PAFC and were screened nationally on Fox Footy and the Seven Network – ticking boxes as both an important media product and delivering commercial outcomes for sponsors.

Working with PAFC’s commercial department and club partner BankSA, Dada developed an unique TVC meeting both the brand parameters for the partner and club to deliver a targeted product message to the PAFC’s fan base.

Text about the process of the TVC – from concept to storyboard, production and post production all completed in-house.

Delivered:
  • 3x 60 minute feature documentary (Screen on National TV / Online)
  • Multiple overseas video shoots (China, Dubai, New Zealand)
  • Corporate video packages
  • Animation (Online and in stadium)
  • Video and animation assets for corporate partners (Mcdonalds, Oak, Renault, MG, Energy Australia)
  • Editorial photography
  • Social Media / online video content