Now running for over 20 years, the TDU took a fresh approach to digital media in 2018 and brought on board Dada to help deliver high-quality video production for its channels – helping position both its social media and broadcast products at a new level with Dada’s state-of-the-art cameras and production values capturing the event in ultra high quality 4K.

Whether it was chasing a team on a morning training ride or getting up at dawn to follow recreational riders on their morning pedal through the Adelaide Hills, Dada was there capturing the full scope of the festival of cycling and delivering great footage for the Tour Down Under to promote itself to Adelaide, Australia and the world.